Facebook+for+Business

 =How Facebook can be used and integrated within Business Organisations=

= Facebook is known as the favourable knowledge sharing tool, and is actively used within businesses. One third of marketers would agree to the fact that Facebook is in fact critical within their business and has aided the growth of companies, through attracting a wider customer base. [|1] =

. Facebook allows businesses to advertise via pages which are a free and simple tool that can be used in order to transfer information. It allows the connection and communication between existing and new customers, helping to create a sense of customer loyalty. Whilst also allowing information to be added such as, links and photos in order to transfer knowledge and information about the company. Whilst also enabling business organisations to connect a store location allowing users to use the 'check in' tool provided on Facebook. == = From creating a business profile via Facebook, it aids engagement with the customers through creating use of the page to post statuses regularly and advertising any exclusive offers which may currently be running. This supports and encourages engagement with the customer base, whilst allowing the customers/ users themselves to post comments and ask questions if necessary. = = = = Opportunities also enable the business to promote their page by adding a ‘like’ button, allowing engagement that can also be shared alongside friends. Encouraging the use of building strong customer relations, gaining a broader fan base. The company is then able to respond to comments to insure the customers feel valued, helping to enhance loyalty also. By understanding customers needs, adjustments can be made within the page from analysing how the audience communicate and interact. This is in order to help increase engagement which can also be shared, creating the transfer of knowledge through word of mouth. = = = = Creation of Facebook Ads may also be used to reach out and communicate to a particular target audience, as you are enabled with the abilty to connect with more than 800 million potential customers. This may include aiming at perhaps interests and hobbies or locations. Once again the 'like' button can be used in order to increase the influence of the advert, whilst helping to build a real sense of community around your business. Sponsored Stories may also be used to the organisations advantage through promotions of friends communicating with one another. Again touching on the subject of the creation of word of mouth. =

The Facebook Platform helps build a sense of engagement with the creation of Facebook apps.It enables intergation through features enabled including news feeds and notifications. Three main highlights of intergrating with Facebook allows the apps too, publish news feeds, share content with friends whilst also enabling the ability to have the page as a custom tab. Advantage of the 'like' button once again can be taken into consideration, allowing users to click 'like' directly which is then published on the news feeds, this can help with the encouragement of promotion also. The Facebook Platform also offers tools in which can be directly linked to Facebook such as via, mobile devices, this enables the business to stay in constant contact[|. The Facebook Platform]

Facebook has a step by step guide in helping users who are interested in advertising on Facebook, explaining in further detail about, [|Ads], [|Pages], [|Sponsored Stories] and once again [|The Facebook Platform]. Below is a link is attatched taking you straight to one of many 'Facebook for Business' pages.

= **Facebook for Business** =



=media type="custom" key="11801666"=