Facebook+in+the+Media

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 * 6th December 2011** Like with many other widely used advertisement mediums including newspapers,billboards and the television. Facebook has become a place where people are able to place ads when looking for thing. This extends to helping the police find missing people. Most recently the Police launched a facebook page so they can make people aware that they are looking for an individual. The link [|Police Use Facebook for help] shows a BBC report on the search for someone who went missing earlier in the year, since the Police are aware that different people all over the world use the site, they know it is likely to help in the search and as a result through media Facebook helps to share knowledge in many ways and this is just one of them.

//Mark Zuckerburg: Inside Facebook//. 2011. [Documentary] USA,CA: British Broadcasting Company. [|Inside Facebook bbc]
 * 4th December 2011** Most Recently the BBC were allowed access into Facebooks HQ and had a behind the scenes tour and talk with the founder and friends. It shows the office, the working pattern and much more about what Facebook really is about.

[|NY Times: F.T.C. settles privacy issue at Facebook] [|CEO Mark Zuckerberg's response]
 * 29th November 2011** The Federal Government via the Federal Trade Commission (FTC) announced in Washington that it had come to a broad settlement requiring Facebook to improve their practices in relation to privacy citing their performance up to date as being "unfair" and "deceptive." The settlement, amongst other things, requires Facebook to obtain users' "affirmative and express" consent before overriding their privacy settings and to submit to biannual privacy audits for the next twenty years. CEO Mark Zuckerberg made a blog post following the announcement admitting to having made mistakes on privacy in the past but affirming that measures were already being taken to put those mistakes right. Although the content of the settlement is not entirely clear, it should be seen as a welcome move for both the rights of users and also for Facebook since it may calm the fears of markets ahead of their proposed IPO.

[|Wall Street Journal: Facebook targets huge IPO]
 * 29th November 2011** Reports suggest that Facebook is making plans for an Initial Public Offering (IPO) in the early part of next year which could raise over $10 billion, making it one of the largest IPOs in history. Such an offering would value the company at around $100 billion. A Facebook IPO has been anticipated for several years yet the company has usually sought to distance itself from Wall Street. However with the requirement that they make certain financial disclosures once the company acquires 500 shareholders looming in the coming few months, it would appear that top executives are softening the idea of an IPO so that they have the money raising capacity to balance out the strictures of financial reporting. The performance of Facebook if and when it does go to market will be intriguing given the volatile trading of recent tech IPOs such as Groupon and LinkedIn.

[|Telegraph: Facebook faces a crackdown on selling users' secrets to advertisers]
 * 26th November 2011** The European Commission plans to introduce a new EC Directive in January which will restrict Facebook's ability to make available its users' personal information to advertisers. Currently Facebook gathers data about its users from information they make available on their profile, their interactions with friends and their use of location based services, Advertisers can then purchase this data to better target their advertising to the behaviour of consumers. Surveys suggest that Facebook's users have little idea that this practice occurs yet when joining the site they agreed to a 4,000 page contract which amongst other things licenses Facebook to use their personal data as they wish. The new Directive will ban this type of targeted, behavioural advertising unless the user specifically allows it.

[|BBC News Facebook Merck KGaA News Story]
 * 25th November 2011** Facebook like other websites does have its problems, one of the biggest stories about Facebook is how two companies who orignate from the same founding company are both wanting the same Facebook page. Merck KGaA have claimed that there is a written agreement with Facebook for the ownership of the page. This raises issues about whether Facebook is actually a safe place to advertise if other people or companies can take ownership of the Facebook page.

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[|Daily Record, Millions Unfriend the Social Media Giant]
 * 15th June 2011** Facebook being a popular social networking source with almost 700 million users, shows a significant drop in users canceling their accounts. Suggestions have been made to whether this may be because student graduates are deleting accounts in order to prevent employers from seeing what they have been up to. Many users are also beginning to tire with the changes Facebook keep making, Worried whether privacy issues and settings are affected. Although, the main cause for the deletion of Facebook accounts is suggested to be because users are bored of the site itself. Perhaps, due to loss of appeal. As it seems that Twitters population is rising vastly and is said to overtake the Facebook population in the future. Due to Twitter have increased adaptability and being multifunctional.=====


 * March 17th 2010** A CBC Documentary about how Facebook has grown to be very widely used and discusses the settled lawsuit which involved the founder and his former classmates. At the time of being shown the average number of friends a user had was 130, within the video it states some information about other owners including Microsoft and a Russian company. There is also a comparison of other online services offered including Youtube. Check out the video to find out more.

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